The banking industry has experienced a period of tremendous growth in recent years, as banks have diversified their services, invested in technology, and grown larger. However, this growth is not without its challenges. As more people use online and mobile banking services, banks are facing increased competition, new regulations, and changing customer preferences. To remain competitive, banks must have a good understanding of the key factors that impact the banking industry. These include economic conditions, customer preferences, technology, competition, regulatory environment, capital requirements, and the overall financial market. Understanding these factors is essential for banks to remain profitable